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Novum Atelier
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Website Design Studio · South Africa

Websites that make brands look refined, trusted and ready to book.

Novum Atelier creates considered websites for service businesses whose work deserves to be understood, trusted and easier to choose. Every project combines clear structure, thoughtful design and a practical route to enquiry or booking.

Start a Project→View Selected Work→

For brands ready to be seen, trusted and booked.

Not sure where to begin? Start with a Website Clarity Audit.

Selected concept directions by Novum Atelier.

Selected client work

A commissioned website built around how beauty clients choose.

Shalicious Nails homepage on desktop: the heading “Custom nails, designed for you” beside a large photograph of hands with colourful hand-painted nails.

Shalicious Nails

Commissioned Website · LiveBeauty & Wellness

A ground-up website for a nail and beauty studio at The Houghton Hotel, bringing treatments, portfolio work, reviews, loyalty benefits and the booking journey into one clear mobile-first experience.

  • Custom visual direction
  • Organised treatment catalogue
  • Portfolio presentation
  • WhatsApp enquiry journey
  • Private client-editing access
  • Responsive design
View Case Study Visit Live Website (opens in a new tab)
Why it matters

Your website is already saying something. Make sure it says the right thing.

The thinking behind the work above, applied to every project.

01
Perception

Your website should reflect the quality of your work.

02
Trust

Clear information and thoughtful design help people feel confident choosing you.

03
Action

Every page should make the next step feel simple and obvious.

Beauty & Wellness

Bring the work, the experience and the booking journey into one place.

For beauty and wellness businesses, Instagram and booking platforms often show only part of the experience. A considered website can bring services, portfolio work, reviews, policies, loyalty benefits and contact information into one recognisable home.

See the Shalicious project Explore website services
Ways to work together

What I can create for your brand.

Three clear starting points for businesses at different stages. Each website is researched, structured and designed around how clients decide, not simply styled to look attractive.

01
Service

Focused Website

from R4,500

One purposeful page for a clear offer and a confident first impression.

Best for
One focused offer, a launch, or a service business needing a purposeful one-page website.
Starting scope
One page, up to eight purposeful sections.
Discuss a Focused Website
02
Service

Signature Website

from R7,500

A considered multi-page website that gives your services, story and proof room to work.

Best for
A service business needing a fuller website with room to explain its offer and demonstrate credibility.
Starting scope
Up to five core marketing pages.
Discuss a Signature Website
03
Service

Website Transformation

from R8,500

A strategic redesign for a website your business has outgrown.

Best for
An existing website that needs strategic reassessment and a more appropriate design and structure.
Starting scope
Redesign and build of up to five core marketing pages.
Discuss a Transformation

Need clarity first?

A Website Clarity Audit (R1,250) tells you what to improve first. Brand & Website Direction (from R2,500) sets the structure and message before any build.

Website Clarity Audit Brand & Website Direction
Start a Project See all services and prices →See the Process →
Process

From idea to online presence.

A clear, collaborative process shaped around your business, your audience and the way your website needs to work.

  1. 01

    Understand

    I review your business, audience, existing presence and goals.

  2. 02

    Design & Refine

    I shape the structure, visual direction and experience, then refine the agreed work through the included review rounds.

  3. 03

    Launch & Support

    The website is tested, connected and launched with thirty days of build-related support.

See the full process →
Novum Care

Support after the website goes live.

Optional Novum Care plans provide routine checks, controlled content updates and practical support once the included launch period ends.

Explore Novum Care
FAQ

Questions before we begin.

A Focused Website starts from R4,500, a Signature Website from R7,500 and a Website Transformation from R8,500. A Website Clarity Audit is R1,250 and Brand & Website Direction starts from R2,500. Each price buys the stated base scope, and the final quote depends on your confirmed requirements.
You provide the business information, draft text and imagery. I organise and refine what you supply so the website reads clearly and supports the intended client journey. Full copywriting from a blank page is available as a separately quoted addition.
A Focused Website is typically 2 to 3 weeks, a Signature Website 4 to 6 weeks and a Transformation 4 to 7 weeks. Timing starts once the deposit, content and access are in place, and depends on consolidated feedback arriving on time.
Every build includes thirty calendar days of launch support from the agreed launch date, covering faults in the agreed build and in integrations I supplied. Hosting, domains and platform subscriptions are separate. Optional ongoing care can be arranged, and is never compulsory.
If you know what you want built, start with Focused, Signature or Transformation. If you are unsure what to change or how to position the business, start with the Clarity Audit or Brand & Website Direction. If you are still not sure, say so in the enquiry and I will suggest the right starting point.
View all frequently asked questions →
Start a Project

Your business does not need a louder website. It needs a clearer one.

Share what you are building, what currently feels missing and what you would like the website to make easier. You do not need to have the entire brief figured out.

Not ready for a full build? Begin with a Website Clarity Audit.

Start Your Enquiry →